TRUST AND REPUTATION FOR E-BUSINESS
For any transaction to take place in business the partners
must have trust in each other. The trust that the other party
will deliver what it promises, that the product is of the
right quality, that the money arrives in time etc. In classical
business settings this trust is gained through the context
in which the transaction takes place. Often the partners meet
physically and can check the products and creditworthiness
of the partner. Also the parties use trusted organizations
to find another party, check the background of the other party,
In electronic commerce many of these elements from the context
of a business transaction that inspire trust disappeared.
In this presentation we will discuss how we can inspire trust
between parties in the context of electronic transactions.
One of the main tools will be the use of reputation mechanisms
that can be created and used in a variety of ways.
Frank Dignum (email@example.com) got his Ph.D. in 1989 from
the Free University of Amsterdam. After this he set up the
Computer Science department of the University of Swaziland.
After one year in the AI department of the Technical University
of Lisbon he has worked at the Eindhoven University of Technology
until September 2000. In Eindhoven he initiated an e-commerce
research programme ("Enabling e-commerce") and also
initiated an Esprit project (MeMo) that is geared to support
SME's on electronic marketplaces. Since September 2000 he
is an associate professor at the Utrecht University. His main
research interests lay in the area of formal models of communication
and social relations. The use of several modal logics is of
prime importance in this research. The results are applied
in the area of electronic commerce and multi-agent systems.